Remarks on the BBC documentary “Virtual Revolution: The Cost of Free “

The BBC recently aired a documentary in its ”Virtual Revolution“ series that focused on ”The Cost of Free“. The overall topic were the risks and problems posed by Internet platforms that are operated by corporations such as Google, Facebook, Yahoo, News Corporation, and others.
Critical political economist Dallas Smythe in his seminal paper “On the audience commodity and its work” suggested that advertising business models of the media are not primarily based on the commodification of content, but the commodification of the audience. In case of the Internet, one can speak of the Internet prosumer commodity.